Social Listening
For this blog post, I decided to do the Canadian Video Game company Behaviour Interactive, and I chose this company because I am one of their customers for their video game Dead by Daylight. Being involved with the game, I am always up to date on the company news, along with the player feedback to updates and what are called "chapters", which is the style of DLC this game uses. What makes this game (and company structure) quite intriguing is the fact that many other companies have tried to make the same style of game, that being an asymmetrical 1 vs 4 game, but each company that attempts to create a similar game ends up not being anywhere near popular, if the game manages to live longer than a year. What makes this easier on Behaviour Interactive, however more difficult on the player base, is that because Behaviour knows people are going to play their game no matter what, they are able to get away with quite lousy behavior (get it?). Spaghetti Coding (coding with such lack o